20 September 2006

Not Dead Yet

Oh, good times. The NYT's tech guru, David Pogue, writes:

Ten years ago

* Fortune, 2/19/1996: “By the time you read this story, the quirky cult company…will end its wild ride as an independent enterprise.”

* Time Magazine, 2/5/96: “One day Apple was a major technology company with assets to make any self respecting techno-conglomerate salivate. The next day Apple was a chaotic mess without a strategic vision and certainly no future.”

* BusinessWeek, 10/16/95: “Having underforecast demand, the company has a $1 billion-plus order backlog….The only alternative: to merge with a company with the marketing and financial clout to help Apple survive the switch to a software-based company. The most likely candidate, many think, is IBM Corp.”

* A Forrester Research analyst, 1/25/96 (The New York Times): “Whether they stand alone or are acquired, Apple as we know it is cooked. It’s so classic. It’s so sad.”

* Nathan Myhrvold (Microsoft’s chief technology officer, 6/97: “The NeXT purchase is too little too late. Apple is already dead.”

And the stock price:


  1. yay apple!

  2. I think that this story is really good because While the MacBook Pro largely followed the industrial design standard set by the PowerBook G4, the MacBook was Apple's first notebook to use features now standard in its notebooks:!!I would like to have all the products of apple in my house!!22dd